Deciding to cross the sea
Excitement, loneliness, eagerness, sleepless nights, hunger, waiting, uncertainty, passion, decisiveness, intuition – every business leader has probably experienced these. If you’re a serial entrepreneur like myself, these might be part of what you’re hooked on and what makes you tick. Surviving in the constant swirl of change is hard, trying to thrive in it is a real challenge. It takes good timing, luck, resilience, the ability of visionary thinking – and above all, good decision-making.
I’ve gone through life and many business journeys thinking myself to be a pretty good decision-maker. It took a lot of scrutiny to figure out something very different and understand that we could all get very much better, even myself. The realization that improving our decision-making could have a huge impact on outcomes came as a revelation. Now over four years later, I’m even more thrilled by it. I truly believe that social decision-making is the highest growth potential in the productivity of knowledge work.
Fingertip and social decision-making was born global. We knew that decision-making is a universal problem. Every single organization is struggling with it without sufficient tools or a holistic methodology. Already back in 2012 we came to the understanding that at some point we’d have to leave Finland and swim across the big sea. We knew the water was cold and started to prepare for the trip beyond. Tens and tens of decisions were made. We used our own tool to make decisions about strategy, investments, risk evaluations, collaborated on market penetration, recruitments, marketing campaigns and many more before eventually reaching a decision.
We had two alternatives, to swim over the big pond and open an office in the US or to concentrate on the European market via UK operations. As sometimes in life, the decision finally found itself. Extremely ambitious and bold people came along knocking on our door, and said they were ready to take the responsibility to lead the invasion. After careful weighing of their motivation we Fingertippers and our board committed to the decision, and the decisions didn’t even feel like one, it was a no brainer.
We’re crossing seas, first step The Netherlands, second step UK. Fingertip is sponsoring The Salesforce WorldTour in Amsterdam RAI on the 26th of March. Come and meet us at booth 132 and check out what social decision-making is about! Learn how to radically improve you decision-making. And stay tuned, we’ll also be in London ExCeL for The Salesforce WorldTour on May 21st.
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