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Fingertip | Deciding and preparing for Dreamforce’15
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Fingertip | Deciding and preparing for Dreamforce’15
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Deciding and preparing for Dreamforce’15


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Deciding and preparing for Dreamforce’15

Orange pants and pitching rehearsals. Books, use case stories, brochures, stickers, pins and booth reels. Buying flights, booking hotels, checking out bike rentals, applying for ESTAs.  Partner meetings, customer appointments, webinars, newsletters, social media presence. Setting goals, counting ROIs, checking out the cool parties.  Development  sprints, scrum meetings, workshops, recruitments, onboarding new team members , telemarketing campaigns, getting lightning ready – the amount of decisions we’ve made at Fingertip related to sponsoring Dreamforce’15 is overwhelming.

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We have, as individuals and as a team, gone through every possible emotion and feeling from anxiety and worry to happiness and excitement. And that is exactly how it should be. Dreamforce is huge. It’s a big investment for any company, but especially for a startup, financially and looking at the amount of work it takes. But having the possibility to be part of the biggest tech event, to present our story and live and breathe what’s happening in the ecosystem is something that makes it worthwhile.

Flying somewhere above Greenland heading to San Francisco, it’s easy to start feeling a little relaxed and positively nervous. Watching the new Pixar movie,  Inside Out, where  Joy, Sad, Anger and Disgust, the feelings of an eleven year old girl, learn that the best way to look at life is to co-operate and to use a mix of the strength, wisdom and talent each one has rather than taking turns running the show.  If that isn’t social decision making at work, then what is? The story is even about moving to San Francisco!

Social decision making is all about finding best solutions, making decisions through a process of collaboration, sharing and assigning roles and responsibilities to achieve better outcomes. Emotions play an extremely important part in decision making. They hide within valuable information on the readiness for deciding, play an important role in motivating and raising important questions. When shared transparently with those involved in the process and work emotions create and build trust. Trust in each other, but even more importantly, trusting the process everyone is committed to.

Goes without saying that being a Fingertipper, I love the tool, I love the concept and I love what it does to work. Working decision centric, leads to focus, effectivity and needed prioritizing. The fact that evaluation is built in the decision lifecycle as a mandatory phase, ensures that questioning, learning and improvement is constantly present in our work. If we want to combine the long term commitment and structure of the corporate world to the agile way of start ups’, we need to be constantly on the lookout for improvement. This is what Fingertip delivers to your business.

For us, sponsoring Dreamforce was a strategic decision.  We invited all relevant people into the decision to gather information, pros and cons, positive and doubtful opinions and feelings, to gain insight for good decision making. The beauty of asking people to participate is that later on you gain their commitment, regardless which way the decision goes. The sense of involvement is a strong driver for effective execution.

Our discussion around Dreamforce’15 was vivid, and it’s all documented into Fingertip. It’ll be interesting to look back when evaluating the outcome and process, also in the light of the effort and results.

We’ve had a great team build our journey to Dreamforce’15. We do have butterflies in our stomachs. Going face to face with the elaborate and awesome crowd in Moscone, can do that to you.  Please come and meet us at Moscone West booth 821. We’ll be the ones wearing orange, the color of social communication and adventure!

Help us build good business for your company and ours, because in the end our most important job as knowledge workers is to make better decisions for our customers.


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